Loved By Parents Awards

Best Buy

The Kidvelo Rookie 12  has scooped TWO top prizes at the prestigious Loved By Parents Awards, including the coveted Platinum Best Buy Award.

When a product has won a Loved by Parents award you know it has been tested and voted for by parents and the ultimate score of credibility.

Kidvelo set out to manufacture high-specification kids’ bikes, and deliver them at affordable price points. Launched in November 2021, the brand is already attracting 5-star reviews from customers and industry peers. The Rookie 12 is the lightest balance bike that has air-filled tyres. Weighing just 2.89 Kg, this bike is featherlight and thanks to a low step-over frame it is suitable for the tiniest of riders. A top-spec alloy frame designed to accommodate children from 18-months adjusts to provide the best riding experience as the child grows.  The extended wheelbase lowers the centre of gravity, making the bike easier to ride, and children will find the bike maintains the correct geometry as they grow.

We are over the moon with this year’s Loved By Parents result. To win TWO top awards and be recognised by an industry-acclaimed awarding body, for our first launched bike is extremely humbling. We are beyond proud to prove testament to the hard work we put in designing the Rookie 12 to be the best balance bike. – Karen Wood, Director Kidvelo UK.

🏆 Platinum Best Ride-On 1-3 years

🏆 Platinum Best Buy Award

In March, Kidvelo also got a business boost from Dragon’s Den star Theo Paphitis and his #SBS Small Business Sunday Initiative which saw Kidvelo gain the support of Theo and promotion across his network.

Karen Wood, Director of Kidvelo has also been made a finalist in the Woman Who Start-Up Awards, with the winner to be announced on the 1st July.


General - October 26, 2021
Written by Karen Wood

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